Sperry Tree Care — Q2 2026 Email Campaign: Full Copy Review v3

Hi [First Name],

Spring in Lane County is moving quickly. If your trees came through winter without obvious damage, that's good news — but it doesn't mean they aren't carrying some stress worth knowing about.

We're out on properties every week right now, and here's what we're actually seeing:

Douglas firs are in good shape overall. A few with needle cast in shaded areas — nothing alarming, but worth monitoring through summer.

Bigleaf maples came through the late-winter rain and wind events with more broken lateral structure than typical. Small breaks now can become bigger problems once summer heat and wind put full load back on the canopy.

Oregon white oaks are budding well. Spring is one of the better windows to look at oak canopy structure — the gaps are more visible before full leaf-out, making it easier to see what's going on up there.

A Club Benefit Worth Using: Photo Tree ID
As a Club Member, you can submit photos of any tree on your property and we'll identify the species and flag anything that looks worth a closer look — at no charge. It's one of the most practical benefits we offer, and it works year-round.

Here's how: Take a few photos of the tree — one of the full trunk and canopy, one of the leaves or needles, and one of the bark. Send them to Michele at michele@sperrytreecare.com with your address. She'll get them to an arborist and follow up with you directly.

If anything comes up that needs eyes on the ground, we'll let you know and can fold it into your annual assessment visit.

Your annual assessment is ready to schedule.
Your Club membership includes an annual on-site arborist visit. If you'd like us out this spring before schedules fill up, just reach out.

No pressure — just a heads-up from the field while the season is young.

Talk soon,

Hi [First Name],

By June, Lane County is in a full dry stretch — and the trees that struggle most are usually the ones nobody worried about in spring.

Here's why: trees don't show drought stress right away. They draw on water reserves built up from the wet season. By the time you notice early leaf drop, curling leaf edges, or a tired-looking canopy, the stress has usually been building for weeks.

What to watch for this season:

• Leaves noticeably smaller than prior years
• Bigleaf maples dropping leaves before August
• Douglas firs with yellowing on interior (older) needles — this is normal. Yellowing on new growth tips is not.
• Oregon white oaks with wilting or curling at leaf margins

The most common mistake:
Watering frequently but shallow. Trees need deep, infrequent watering — a slow soak every 2–3 weeks that reaches the root zone encourages deeper root development. Shallow watering keeps roots near the surface where they dry out fastest.

Trees near impermeable surfaces — driveways, patios, compacted pathways — are under compounded stress. The root zone gets squeezed for both water and oxygen. These are often the first trees we flag during assessments.

If you've already scheduled your annual assessment, we'll look at this as part of our walkthrough. If not, now is a good window.

Take care,

Hi [First Name],

We're doing something a little different this month — a $1,000 drawing for Club Members, with a mechanic we think makes sense.

Here's how it works: submit the entry form and you're in. If you also book an estimate during the entry window, you get additional entries. And if you win, the credit applies to work you've already scheduled — no scramble, no hoops after the fact.

What you win:
One Club Member wins $1,000 in Sperry tree care services — applied to any combination of work on your property. Pruning, hazard assessment, tree removal, stump grinding — whatever's most useful. The credit applies to work you've already scheduled. If you book now and win, it just comes off the bill.

That's the idea behind this. We'd rather have you get work done on your trees and win a credit toward it than have a prize sitting unclaimed because the timing never worked out.

And if you'd like to get a free estimate on your property while the entry window is open:

We'll draw the winner on June 6 and announce in the next Club email. Good luck.

— Rob Miron & the Sperry Tree Care Team

Hi [First Name],

One of the most destructive tree insects in North America has been confirmed in Oregon. It hasn't reached Lane County yet — but understanding what's coming and taking a few simple steps now can make a meaningful difference for your ash trees.

Here's what we know, and what you can do.

What is Emerald Ash Borer?
Emerald ash borer (EAB) is a small invasive beetle that kills ash trees by disrupting the tree's ability to move water and nutrients. It has caused widespread ash tree loss across the Midwest and eastern US over the past two decades. It was first detected in Oregon in 2022 and continues to spread westward.

As of our latest research, EAB has not established in Lane County. That window exists, and we want to help you use it well.

Do you have ash trees?
Ash trees (genus Fraxinus) have a few distinctive features: compound leaves with 5–11 leaflets arranged in pairs, opposite branching, and a distinctive diamond-patterned ridged bark on mature trees. If you're not sure whether you have ash on your property, your annual Club assessment is a great opportunity to ask us — tree identification is part of every visit.

What you can do right now:

• Know what you have. Identifying ash trees before EAB arrives gives you time to plan. If you have mature ash trees, that's valuable information to have on record.
• Keep them healthy. Healthy trees are more resilient. Good root zone conditions, appropriate watering during dry season, and avoiding unnecessary stress all help. A stressed tree is a more vulnerable tree.
• Talk to us before you make removal decisions. Not every ash tree needs to come down. Timing, tree condition, and property context all matter. Some owners will choose to keep and monitor; others will choose to remove and replant. We can help you think through it — no pressure either way.
• Watch for signs. If EAB arrives, early indicators include canopy dieback starting at the top of the tree, unusual woodpecker activity (they feed on EAB larvae), and S-shaped galleries under the bark.

We'll continue tracking EAB's progress through OSU Extension and ODA reporting and will keep Club Members updated as the situation develops. This is one of those situations where being informed early — and having an arborist already familiar with your property — puts you in a much better position.

Questions about your ash trees? Reply to this email or reach out through our website. We're happy to take a look.

Staying ahead of it with you,

Hi [First Name],

Mid-summer is when trees are carrying their full load — heavy canopy, sustained heat, dry soil, and in some cases, residual stress from earlier in the year. It's also when problems that were subtle in spring become more visible.

A quick canopy check — walk your property and look up:

Healthy signs: Full, even leaf coverage consistent with prior years. Good color. No large dead sections visible in the canopy.

Worth noting: Any section of the canopy that looks thinner, lighter-colored, or earlier-turning than the rest of the tree. This can mean root stress, structural damage, pest pressure, or a combination. Not necessarily urgent — but worth tracking.

Act on: Dead branches with bark starting to separate and peel away. Significant lean that wasn't there before. Large cracks or bark pinched tight between branch unions (what arborists call "included bark"). These are worth having someone look at.

One thing most homeowners don't expect: summer branch drop.
Mature trees — especially large broadleaf species like bigleaf maple — can drop heavy limbs during hot, dry summer afternoons, even with no wind. It sounds alarming, but it's a documented phenomenon: the tree sheds weight in response to heat and water stress. If you have large-diameter limbs extending over patios, vehicles, or areas where people spend time, that's worth having an arborist assess before peak summer.

Your annual Club assessment includes a full walkthrough — canopy, structure, soil conditions, and anything you want us to focus on. If you haven't scheduled yet and you've got something you're watching, now is a good window.

Talk soon,

Hi [First Name],

Oregon white oak (Quercus garryana) is one of the defining trees of Lane County — and one of the most frequently misunderstood when it comes to care.

We wanted to share some of what we know, because these trees often receive care designed for other species, and that can do more harm than good.

What makes Oregon white oak different:
They're slow-growing, long-lived, and adapted specifically to dry summers. They evolved without summer rainfall — which means they don't need, and often can't tolerate, summer irrigation at the root zone. Adding water during the dry season can encourage the moisture-related pathogens that attack oaks under stress.

They're also late leafers. Oregon white oaks are often one of the last trees to leaf out in spring, which causes alarm every year. If your oak looks "behind" in April, it's almost certainly fine.

On pruning:
Pruning timing for oaks is species-dependent — we don't make blanket claims about the best season. Late dormancy is generally preferred for major structural work on Oregon white oak. What we do know is that cuts matter. Trees don't heal wounds the way people often imagine — they compartmentalize them, walling off damage with new tissue. Proper cuts made at the right locations give the tree the best chance to compartmentalize effectively.

What to watch for this year:

• Mediterranean Oak Borer: confirmed in parts of northern Lane County. It targets stressed oaks. A healthy, non-stressed tree is far less vulnerable.
• Sudden Oak Death: not a significant concern in Lane County's interior — it's primarily a coastal issue in Oregon. Worth knowing about if you bring plant material in from coastal areas.
• Structural co-dominant stems: many Oregon white oaks develop multiple large leaders that compete over time. Assessing these early — before they reach larger diameter — is much easier than addressing them later.

If you have Oregon white oaks on your property, your annual Club assessment is a natural opportunity to get an arborist's eyes on them.

— Also: A second $1,000 Club drawing opens this week —

If you entered our May drawing, thank you — we're announcing that winner on June 9. This is a separate drawing, and it's open to all Club Members.

Same mechanic as before — schedule work now, credit applies if you win. One less thing to coordinate after.

With appreciation for these trees,

Hi [First Name],

We're halfway through the year, and we're checking in with every Club Member who hasn't yet scheduled their annual arborist assessment — just to make sure it's on your radar.

Your assessment is included in your membership. There's nothing extra to sign up for — it's simply an arborist on your property, walking your trees, and telling you what they see.

What we do on a Club assessment:

• Canopy condition and structure overview
• Any visible hazard, disease, or pest indicators
• Tree-by-tree notes for anything you're already watching
• Honest read on what needs attention now versus what can wait

We don't use these visits to push work. If we see something that warrants attention, we'll tell you — and give you our honest take on timeline and urgency. If everything looks solid, we'll tell you that too.

Summer and early fall are both good windows. Summer lets us see trees under their full leaf load, which tells us a lot. Fall is another natural point before the wet season returns.

Thanks,

Hi [First Name],

This one is short.

If you know someone in Lane County with trees worth caring for — a neighbor, family member, or colleague — we'd love the introduction.

Here's how it works:
Use your personal referral link below to share Sperry with someone you know. When they schedule a free estimate, you're automatically entered in our Refer & Win Drawing — a chance to win $500 in Sperry tree care services on your property.

Your referral gets: a free on-site estimate from an ISA Certified Arborist, no strings attached.
You get: an entry in the drawing, tracked automatically — nothing to follow up on.

That link is unique to you. When someone uses it to schedule, the referral is automatically logged — no emails to forward, no names to submit, no office coordination required.

We'll draw winners at the end of Q2 and reach out directly if you win.

Thanks for being part of the Sperry club, and thanks for thinking of us.

— Rob Miron & the Sperry Tree Care Team

Hi [First Name],

A lot of Lane County homeowners know Sperry from a job we did — a removal, a hazard tree, a pruning project. What fewer know is that we also run a free membership program for homeowners who want to stay ahead of their trees, not just deal with problems after they happen.

It's called the Sperry Tree Care Club, and it costs nothing to join.

What Club Members get:

• Annual arborist visit: One on-site walkthrough of your property each year — canopy, structure, anything worth noting. No charge, no obligation to buy anything.
• Photo Tree ID: Send photos of any tree on your property to Michele and an ISA Certified Arborist will identify the species and flag anything worth a closer look. Also free.
• Seasonal guidance: We send Club Members practical, field-based updates through the season — what we're seeing, what to watch for, how to think about your specific trees.
• Scheduling access: Members are our first call when estimate slots open up. If you're already in our system, the conversation starts faster.

We built the Club because the homeowners who tend to get the best outcomes with their trees are the ones who have an arborist they trust, before something urgent comes up. The Club is how we stay connected to those people.

If that sounds useful, we'd be glad to have you.

And if you have a tree situation you'd like eyes on right now:

No pressure either way — just wanted you to know the Club exists.

— Rob Miron & the Sperry Tree Care Team

Hello [First Name],

We work with a number of property managers and HOA boards in Lane County, and we try to keep our communication practical — not frequent for its own sake. This email is a quick note about something we're doing this month, and an invitation if the timing works.

A $2,000 drawing for commercial properties.
We're running a drawing this month — one commercial property wins $2,000 in Sperry tree care services. The prize is applied to work already scheduled on the property. Our thinking: we'd rather the work get done and the credit applied than have a winner trying to coordinate something from scratch.

If you schedule a commercial assessment during the entry window and win, the $2,000 comes off that bill. If you were going to get an assessment done anyway — this is a reasonable time to do it.

We offer free on-site commercial assessments with no obligation. We'll walk your properties, tell you what we see, and give you our honest read on what's worth addressing and what can wait.

Thanks for your time.

— Rob Miron, ISA Certified Arborist

Hi [First Name],

Quick note — the entry window for our $1,000 Club drawing closes Wednesday, June 4. Drawing is Friday, June 6.

If you haven't entered yet, here's how it works:

That's it. Good luck — we'll announce the winner in our next email.

— Rob Miron & the Sperry Tree Care Team

Hi [First Name],

Our May drawing is complete, and we have a winner.

Congratulations to {{winner_name}}, who entered on {{winning_entry_date}} and wins {{prize_amount}} in Sperry tree care services. We've already been in touch with them directly.

Thank you to everyone who entered. We genuinely appreciated the response — and appreciated everyone who booked an estimate during the entry window. We'll be in touch to get those scheduled.

There's a second drawing this month.
Our June drawing opens June 17 — same mechanic, same $1,000 prize, separate from the May drawing. If you missed the first one or want another chance, that one is coming soon.

Thanks again, and congratulations once more to {{winner_name}}.

— Rob Miron & the Sperry Tree Care Team

Hello [First Name],

Our May commercial drawing is complete.

Congratulations to {{winner_name}} at {{company_name}}, who entered on {{winning_entry_date}} and wins {{prize_amount}} in Sperry commercial tree care services. We've been in touch with them directly to apply the credit to their scheduled work.

Thank you to everyone who entered and to those who scheduled assessments during the entry window. If you're in the queue, we'll be in touch shortly.

If you'd like to get a commercial assessment on your properties — no drawing required — we're still scheduling through summer.

Thanks for your time, and congratulations again to {{winner_name}}.

— Rob Miron, ISA Certified Arborist

Hi [First Name],

Quick reminder — the entry window for our June $1,000 Club drawing closes Wednesday, June 25. Drawing is Friday, June 27.

If you haven't entered yet, here's how it works:

We'll announce the winner in our next Club email. Good luck.

— Rob Miron & the Sperry Tree Care Team

Hi [First Name],

Our June drawing is complete, and we have a winner.

Congratulations to {{winner_name}}, who entered on {{winning_entry_date}} and wins {{prize_amount}} in Sperry tree care services. We've already reached out to them directly — the credit applies to their already-scheduled work.

This was the second and final drawing of Q2 2026. Thank you to everyone who entered across both drawings — we appreciated the response and the conversations that came from them.

If you booked an estimate during either entry window, we'll be in touch to confirm scheduling. If you'd like to get a free estimate on your property, the door's always open.

Thanks for being part of the Club. Looking forward to Q3.

— Rob Miron & the Sperry Tree Care Team

Hello [First Name],

Spring in Lane County is a natural time to assess the trees on your commercial properties — particularly after the wet, windy conditions this past winter brought through the region.

We're Sperry Tree Care, and commercial property tree management is a significant part of what we do. From HOA common areas to office parks to mixed-use properties, we work with property managers and boards throughout Eugene, Springfield, and the greater Lane County area.

What a spring commercial assessment covers:

• Canopy structure and any damage from winter loading and wind events
• Trees with weakened branch attachments or structural defects worth prioritizing
• Clear prioritization of what needs work now versus what can be monitored through summer
• Documentation by property for ongoing management planning

Why it matters for commercial properties:
Trees on commercial and HOA properties carry liability considerations that residential trees don't. A hazard tree that fails near a parking area, walkway, or adjacent structure creates a different conversation than one in a backyard. Proactive assessment keeps you ahead of that — and gives you defensible documentation if questions arise.

We offer free on-site estimates for commercial properties. No obligation — just an ISA Certified Arborist walking your property and giving you an honest picture of what you're managing.

We're happy to work around your access requirements and scheduling constraints.

Regards,

Hello [First Name],

Lane County's dry season has arrived, and for commercial properties, summer heat affects trees in ways that aren't always visible until late in the season.

Why commercial trees are more vulnerable:
Trees on commercial properties often grow under conditions that compound heat and drought stress — compacted soil from vehicle and foot traffic, impermeable hardscape surrounding root zones, and restricted growing space. These trees are working harder than their canopy might suggest.

Practical steps for this season:

If you have irrigation near trees: Deep, infrequent watering is more effective than frequent shallow watering. A slow soak every 2–3 weeks, reaching 12–18 inches of soil depth, encourages root systems to develop deeper.

If you don't have irrigation near trees: Watch for early indicators — smaller leaves than prior seasons, early leaf drop, premature yellowing. These typically appear 4–6 weeks after stress onset. Action taken early in summer is more effective than action taken after symptoms appear.

Soil compaction: If you manage high-traffic areas, root zone compaction is worth assessing. We can look at this during a commercial visit and give you practical options.

We're scheduling commercial assessments through summer and would be glad to walk your properties.

— Rob Miron, ISA Certified Arborist

Hello [First Name],

Most HOAs in Lane County manage trees reactively. A tree fails, a complaint comes in, or an inspection flags something — then decisions get made under pressure, often without good documentation to support them.

A tree inventory changes that dynamic.

What a tree inventory is:
A systematic record of every significant tree on the property — species, size, general condition, any observed defects or concerns, and a recommended action timeline. It's a living document, not a one-time deliverable.

Why it matters for HOAs:

• Defensible documentation for boards when making tree-related decisions
• Prioritized budget planning — know what's coming before it becomes urgent and expensive
• Liability documentation showing proactive, informed management
• Smoother transitions when management companies or board members change
• A foundation for multi-year maintenance planning instead of year-to-year reactivity

Sperry's approach:
We work with commercial and HOA properties on tree assessments that can form the foundation of a property inventory. We use plain language — accessible to board members and property managers, not just arborists. The goal is to give your board the information they need to make good decisions, not a report that sits in a drawer.

If you manage a multi-property portfolio or significant HOA common area, this is worth a conversation.

— Rob Miron, ISA Certified Arborist

Hello [First Name],

July is a practical planning window for commercial tree work. Summer schedules still have openings, and getting work done before fall means your properties are in better shape when conditions change and the wet season returns.

What typically makes sense this time of year:

Structural pruning: Addressing co-dominant stems, crossing branches, and extended long limbs before fall wind loading. Pruning timing is always species-dependent — we assess what's appropriate for your specific trees — but summer is a natural window for structural work on many commercial species.

Hazard mitigation: If you have trees flagged in a spring assessment or items on a deferred list, summer is often the right time to move on them. It's better to address these proactively than to manage a failure during the wet season.

Removal of declining trees: Trees that have shown consistent decline through summer are often better removed before fall. Working in dry conditions is safer, easier, and typically less expensive — and you're not managing a failing tree through a wet, windy season.

Multi-property coordination:
If you manage multiple properties in Lane County, we're experienced working with property managers on bundled schedules — making better use of crew time and your planning calendar.

Where to start:
A free on-site estimate gets us on the same page about what's on your properties and where the priorities are. We go from there.

Thanks for your time. We look forward to connecting.

— Rob Miron, ISA Certified Arborist